Shira Gold is a Vancouver-based fine art photographer who has exhibited her works across the United States and Europe. This project is titled “Bare Essentials” and is a look at the beauty within the products we most desperately sought during the beginning of the pandemic.
“In the spring of 2020, after multiple unsuccessful hunts for ever-elusive essential goods, I humbly turned to online ordering of toilet paper, disposable masks and hand sanitizer. The oversized box arrived with much anticipation. Opening with delight, the relief was short-lived as reality hit – each item carefully wrapped in bubble-wrap, an almost comedic and devastating visual commentary of early pandemic times. I kept the packaging as a reminder of my contribution to the environmental impact of the pandemic and how I succumbed to the culture of fear driven consumption. Reflecting back on these moments informed and shaped the body of work Bare Essentials.
The collection of composite still life imagery in Bare Essentials interrogates patterns of human behavior and consumerism as they were affected by Covid-19 in North America. Prior to the world being upended by the pandemic, everyday products such as toilet paper, paper towels, tissues, masks and other disposable goods were generally assumed to be in endless supply with little awareness of the complex systems that deliver them to retail. As the world shut down, these basic items suddenly became scarce, panic purchasing ensued causing goods to fly off the shelves often into the homes of those hoarding against imminent disaster. This abrupt shift in purchasing habits laid bare several uncomfortable truths about our culture of consumption while shining a light on the vital work of vulnerable workers tasked with creating manufacturing and distributing items for our basic comfort.
In this series, I create conceptual portraits of utilizing these banal commonplace items made valuable through the threat of scarcity — manipulating their form to visually convey their meteoric metamorphosis into often elusive objects of desire. As they seemingly drift through the frame suspended in light – their beauty is ephemeral, undermined by the realization of their functionality, effect on daily life and the environment. The images take on a spectral and slightly ironic quality, calling attention to the dependence on single use goods, supply chain and the newly emerging consumer hierarchy exposed during the early days of the pandemic. These are the bare essentials of our private lives.” – Statement By Shira Gold
*Materials used in Bare Essentials – Toilet paper, disposable masks, hand sanitizer, facial tissue, paper towel and plexi-glass
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